Find out more about salaries and benefits at Snappy. Make sure there is a valuable service, solution, or advice in every email you send. According to anonymously submitted Glassdoor reviews, Snappy employees rate their compensation and benefits as 4.4 out of 5. "When we look at every single marketing channel, and we analyze the performance and response rates, invariably, the highest ROI is coming from building and nurturing an email list over time, and the actual highest response rates and click rates are coming through email." - Robert Sofiaġ4:29: Spam gives email marketing a bad name, but if you focus on the value and advice you're providing your audience, you will be able to keep and grow that audience. "When there's true uniqueness and creativity combined with solid data, that's when marketing magic happens." - Robert Sofiaġ0:55: The secrets to optimizing your email marketing templates: buttons or no buttons, CTAs, and more.ġ2:05: Robert answers the question once and for all: Is email still an effective marketing channel? Yes. They were able to translate that data to other platforms and optimize their social channels and landing pages and improve their strategic decision making.
It could even be on a different channel it will completely flop, where it thrived on one." - Robert SofiaĠ9:49: Snappy Kraken's most recent study analyzed over 5 million data points to test the different design and strategic components of email marketing. "It depends so much on context, and what works in one context or maybe even one period of time, may be different in another context or another period of time. Click here to skip to this part of the video.Ġ7:56: Should you customize your brand's voices, tones, or content based on the platform you're using How can you analyze when you're mastering one channel over another? We are often afraid to be our true selves because it’s vulnerable, but this is the most effective way to present your brand on social media because you’ll attract the right people. Why is that a problem? It creates a flat playing field where no individual can possibly stand out.Ġ4:32: Competing factors for the psychology behind marketing decisions in the financial landscape: lack of creativity, social pressure from social media, and trusted brands serving as a “safeway”.Ġ6:30: What does it mean to be authentic on social media? He was inspired to shake things up and provide marketing guidance for financial advisors.Ġ2:59: There is a lot of "copy and paste" marketing advice in the financial industry since the early 2000s. How did Robert get started in marketing, and what was the inspiration for Snappy Kraken? Robert entered the financial industry in 2004 and noticed a marketing vacuum. The strong consonant sounds in our name make it memorable and fun to say. The Kraken has powerful tentacles that integrate multiple marketing services into one central platform. We’re Snappy because we make things fast and easy. 01:24: Meet Robert Sofia, CEO of Snappy Kraken. Snappy Kraken is a name we came up with in 2016 that checks these boxes for us.
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